Einstein, Michael Jackson & Me

By Howard Bloom

Hunting the Gods…
“What you’re selling in the music business isn’t an inanimate product like a cornflake.

In the music business, you are not selling pieces of plastic, streaming, or downloads. You are selling raw human emotion. You are selling honesty of a very strange kind, honesty that comes from centers that don’t have normal voices in the human mind. You are selling soul. You are selling the gods inside.”

Einstein, Michael Jackson & Me is the strange tale of a scientific expedition into the dark underbelly where new myths and movements are made. Howard Bloom, a scientific thinker, knew nothing about popular music. But he founded the biggest PR firm in the music industry and helped build the careers of Michael Jackson, Prince, Bob Marley, Bette Middler, Billy Joel, Billy Idol, Paul Simon, Peter Gabriel, David Byrne, AC/DC, Aerosmith, Queen, Kiss, Grandmaster Flash and the Furious Five, Run DMC, ZZ Top, Joan Jett, Chaka Khan and 100 more. What was he after?

He was on a hunt for the gods inside of you and me.

Materials & Secondary Sources

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Facebook Live recording of a book discussion with author Howard Bloom, done by the Michael Jackson Book Club on April 21, 2020
June 2020: Michael Shermer & Howard Bloom—Einstein, Jackson, & Me

Four part interview with Howard Bloom on Dov Baron’s Curiosity Bites Podcast.

Part 1: The Michael Jackson - Einstein Connection

Part 2: One Square Inch of Aesthetic Ecstasy

Part 3: The Infrastructure of Fantasy

Part 4: Doom Riders, Living On One Poisonous Pill